Determinant Factors of Students’ Decisions on Choosing an English Center
Duc Hoan, Ho (2017)
Kajaanin ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017061213302
https://urn.fi/URN:NBN:fi:amk-2017061213302
Tiivistelmä
The aim of this thesis is to explore the determinant factors of students’ decisions on choosing an English Center. This will help Edu2Review to be more active to deliver added value infor-mation to the end target customer.
This thesis was commissioned by Edu2Review, one brand of EBIV JSC, which is the number one education review platform in Vietnam. Edu2Review offers education consultant services, such as university rank, English center review, online training courses.
This research is based on literature about Decision Making Process, Theory of Motivation, and College Choice Model.
The research questions are built on the research objectives and theoretical framework and then the research is conducted to explore how to adapt the Student Center Choice Model into the commissioning company. The respondents were chosen based on their experience or potential interest in studying English at an English language center. Despite the variety of challenges, less than half of the respondents informed of having the need for studying English at a center.
Based on the research results, the determinant factors that affect students’ decision to choose an English center are brand, tuition fee, program, teacher, communication effort. Other motiva-tional factors were the need of career development, studying abroad, graduation and passion.
This thesis was commissioned by Edu2Review, one brand of EBIV JSC, which is the number one education review platform in Vietnam. Edu2Review offers education consultant services, such as university rank, English center review, online training courses.
This research is based on literature about Decision Making Process, Theory of Motivation, and College Choice Model.
The research questions are built on the research objectives and theoretical framework and then the research is conducted to explore how to adapt the Student Center Choice Model into the commissioning company. The respondents were chosen based on their experience or potential interest in studying English at an English language center. Despite the variety of challenges, less than half of the respondents informed of having the need for studying English at a center.
Based on the research results, the determinant factors that affect students’ decision to choose an English center are brand, tuition fee, program, teacher, communication effort. Other motiva-tional factors were the need of career development, studying abroad, graduation and passion.