Development Process for Exclusive Events Start-up Business
Wabuyele, Caroline (2017)
Laurea-ammattikorkeakoulu
2017
Creative Commons Attribution-NonCommercial-NoDerivs 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017061913802
https://urn.fi/URN:NBN:fi:amk-2017061913802
Tiivistelmä
Bachelor’s Thesis
Name (s) Wabuyele Caroline Khalai
Year 2017 Pages 54
This thesis is about an Events Management startup business, Exclusive Events, set to be established in Nairobi Kenya by the author for this report. The startup business shall provide event management services to different clients with different needs comprising; individuals, private companies, and public companies and the public. The current situation for the case business is that it has not developed guidelines for its operations, hence the need to write this thesis by the author, who shall be the founder of the new business.
The author of this thesis has developed main problem questions to guide the development of the case business. The first problem is to discuss and design a business model and value chain model and to discuss general information about event management business in Kenya since the startup shall be established in Kenya. Information has been accessed from online sources and published sources and from author idea to develop a business venture. Theoretical detail for this thesis about Business model canvas, SWOT analysis, risks management, business ethics and social responsibility, and value chain discussion, have contributed to the main topic for this thesis, which formed the basis for developing a model for the case business.
Concluded result is that the case startup shall be in a better position to begin operating, through guidance by the business canvas designed for its operations in this thesis. Development of the model for operation in this thesis shall be continuous, relative to rising needs for Exclusive Events business. Moreover, the case business has enough capital to begin operation on small scale, however, in the future as the business expands, it shall have to reconsider taking a loan for expansion or acquiring partners to invest in capital funding for its event planning activities. Furthermore, there is need to future research for event management business in Kenya, because information available about events management business is scarce, and that various information about event management is focused on tourism events, which the startup business shall not venture into. Researched information shall enable the case business to be aware of the nature of the business it intends to specialise in.
Key Words: event management, business model, startup business.
Name (s) Wabuyele Caroline Khalai
Year 2017 Pages 54
This thesis is about an Events Management startup business, Exclusive Events, set to be established in Nairobi Kenya by the author for this report. The startup business shall provide event management services to different clients with different needs comprising; individuals, private companies, and public companies and the public. The current situation for the case business is that it has not developed guidelines for its operations, hence the need to write this thesis by the author, who shall be the founder of the new business.
The author of this thesis has developed main problem questions to guide the development of the case business. The first problem is to discuss and design a business model and value chain model and to discuss general information about event management business in Kenya since the startup shall be established in Kenya. Information has been accessed from online sources and published sources and from author idea to develop a business venture. Theoretical detail for this thesis about Business model canvas, SWOT analysis, risks management, business ethics and social responsibility, and value chain discussion, have contributed to the main topic for this thesis, which formed the basis for developing a model for the case business.
Concluded result is that the case startup shall be in a better position to begin operating, through guidance by the business canvas designed for its operations in this thesis. Development of the model for operation in this thesis shall be continuous, relative to rising needs for Exclusive Events business. Moreover, the case business has enough capital to begin operation on small scale, however, in the future as the business expands, it shall have to reconsider taking a loan for expansion or acquiring partners to invest in capital funding for its event planning activities. Furthermore, there is need to future research for event management business in Kenya, because information available about events management business is scarce, and that various information about event management is focused on tourism events, which the startup business shall not venture into. Researched information shall enable the case business to be aware of the nature of the business it intends to specialise in.
Key Words: event management, business model, startup business.