Creating a business toolbox for a start-up : a case study of SnapSwap International
Kovshikov, Iaroslav (2017)
Laurea-ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017080414233
https://urn.fi/URN:NBN:fi:amk-2017080414233
Tiivistelmä
This thesis was implemented at SnapSwap International in spring and summer 2017. The case company is a fin-tech start-up established in 2015 and located in Luxembourg. The company aims to develop a new payment solution (money messenger) for the European market.
The purpose of the thesis is to observe commonly used business techniques (SWOT, Business Model Canvas (BMC), Persona, and Empathy Map) and analyze current business activities of the company employing these tools.
The theoretical background chapter focuses on the description of start-up origins and narrows into the fin-tech start-up industry and its adoption in the global economy. Then, the work observes the lean start-up theory as one of the best practices for young innovative enterprises. The current business toolbox is represented by SWOT, BMC, Persona and Empathy Map; these theories are summarized to create a basis for the empirical study.
A single and holistic case study is used to observe the start-up and create a business toolbox for further usage in business planning.
As the result of this work, the following outcomes are delivered to the case company: SWOT analysis, Business Model Canvas, two Personas and the Empathy Map, and current trends in fin-tech (theoretical background).
The research results demonstrate that the case company has a high potential to succeed and overcome current threats and weaknesses. Business Model Canvas, augmented by the case study, shows a clear picture of current business activities and navigates to further business development. The empathy map and persona theories allowed extracting two clear customer segments. All generated data are transferred to the case company for further usage in a form of editable templates.
The purpose of the thesis is to observe commonly used business techniques (SWOT, Business Model Canvas (BMC), Persona, and Empathy Map) and analyze current business activities of the company employing these tools.
The theoretical background chapter focuses on the description of start-up origins and narrows into the fin-tech start-up industry and its adoption in the global economy. Then, the work observes the lean start-up theory as one of the best practices for young innovative enterprises. The current business toolbox is represented by SWOT, BMC, Persona and Empathy Map; these theories are summarized to create a basis for the empirical study.
A single and holistic case study is used to observe the start-up and create a business toolbox for further usage in business planning.
As the result of this work, the following outcomes are delivered to the case company: SWOT analysis, Business Model Canvas, two Personas and the Empathy Map, and current trends in fin-tech (theoretical background).
The research results demonstrate that the case company has a high potential to succeed and overcome current threats and weaknesses. Business Model Canvas, augmented by the case study, shows a clear picture of current business activities and navigates to further business development. The empathy map and persona theories allowed extracting two clear customer segments. All generated data are transferred to the case company for further usage in a form of editable templates.