Distribution logistics and logistics customer services of B2C e-tailing industry in the Chinese market
Xu, Miaoer (2017)
Xu, Miaoer
Saimaan ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017090714893
https://urn.fi/URN:NBN:fi:amk-2017090714893
Tiivistelmä
The objective of the research was to find out on which important factors B2C e-tailing companies should focus on by analysing the most influential elements of customer’s purchasing decision-making.
The data for the theory aspect were collected by reviewing scientific journals, professional books, articles and news from the Internet and previous theses in the similar research filed. The empirical research was conducted by both quanti-tative and qualitative methods. The quantitative research included a structured questionnaire with 11 questions sent to the Chinese customers in Chinese. The English version is also attached in the appendix. There were 107 respondents, which exceed the planned sample size 100. The qualitative research included two semi-structured interviews with five questions. The goal was to understand details of customer’s online shopping experience.
The results of this thesis indicate that B2C e-tailing company should be focused on the aspects of time, costs, reverse logistics, especially product return, product quality and information sharing to design and manage its distribution logistics. The electronic technology is updated rapidly so that e-commerce mar-ket is changing every time. The renewal of the study in this field is meaningful to research in different environment and market.
The data for the theory aspect were collected by reviewing scientific journals, professional books, articles and news from the Internet and previous theses in the similar research filed. The empirical research was conducted by both quanti-tative and qualitative methods. The quantitative research included a structured questionnaire with 11 questions sent to the Chinese customers in Chinese. The English version is also attached in the appendix. There were 107 respondents, which exceed the planned sample size 100. The qualitative research included two semi-structured interviews with five questions. The goal was to understand details of customer’s online shopping experience.
The results of this thesis indicate that B2C e-tailing company should be focused on the aspects of time, costs, reverse logistics, especially product return, product quality and information sharing to design and manage its distribution logistics. The electronic technology is updated rapidly so that e-commerce mar-ket is changing every time. The renewal of the study in this field is meaningful to research in different environment and market.