Evaluating the Internet marketing campaign of the case company
Savitckii, Artem (2017)
Saimaan ammattikorkeakoulu
2017
Creative Commons Attribution-NonCommercial 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017100615802
https://urn.fi/URN:NBN:fi:amk-2017100615802
Tiivistelmä
The purpose of the following research was to examine current internet marketing campaign of TapioWood Oy (website www.tapiowood.fi) and to find out whether a successful internet marketing campaign can be performed without hiring a qualified specialist. The study was commissioned by Artem Savitckii.
The information for this study was gathered from the Internet and by interviewing TapioWood Oy’s CEO Sergei Karhu. Also, data from the TapioWood Oy’s personal commercial accounts in online advertising system Google AdWords and statistics system Google Webmaster Tools was used. This study was carried out in Lappeenranta, Finland, in July 2017.
The results of the study show that effective and successful internet marketing campaign cannot be performed without hiring a qualified specialist. As a result of this project, there were developed various methods and features for improving the effectiveness of the current internet marketing campaign. The results can be applied to further internet marketing campaign of TapioWood Oy.
The information for this study was gathered from the Internet and by interviewing TapioWood Oy’s CEO Sergei Karhu. Also, data from the TapioWood Oy’s personal commercial accounts in online advertising system Google AdWords and statistics system Google Webmaster Tools was used. This study was carried out in Lappeenranta, Finland, in July 2017.
The results of the study show that effective and successful internet marketing campaign cannot be performed without hiring a qualified specialist. As a result of this project, there were developed various methods and features for improving the effectiveness of the current internet marketing campaign. The results can be applied to further internet marketing campaign of TapioWood Oy.