Building brand awareness in social media industry : Case: Glostars Company

Abstract

The purpose of this thesis is to study about brand awareness, marketing, social medias, and Glostars’ marketing strategies. The study was also aimed to measure the effective level of Glostars’ marketing activities. The research areas involved marketing strategy, digital marketing, and competitors’ analysis. The research includes both qualitative and quantitative research methods. Data for the quantitative approach were collected by handing a questionnaire for target respondents. Moreover, the information was gathered during an interview with Glostars’ team is used in the qualitative approach. Based on the findings, the final results of this research suggest in which directions the company should advance their marketing strategies. Besides, recommendations for further research are also provided in the last chapter.