Business plan for a start-up mushroom supplying company
Do, Ngoc (2017)
Laurea-ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017110916834
https://urn.fi/URN:NBN:fi:amk-2017110916834
Tiivistelmä
Currently, in Finland, with the development of healthy eating, being a vegan or vegetarian trend, people are more and more preferring vegetables containing much vitamin and protein to other meat food. In all kinds of vegetables, it can be said that mushrooms are a kind of vegetables containing much protein and vitamins. Mushrooms are popular in Finland but there are not many manufacturers in the country. From that observation, the idea of opening a local mushroom farm in Helsinki was created.
The objective of this thesis is to establish a practical business plan for a future start-up producing and supplying mushrooms to retailers in Uusimaa region. The plan is intended to provide a framework for running the concept smoothly in reality, as well as offering material to help when attracting investment.
The thesis examines theories about a business plan, Business Model Canvas (BMC), marketing plan and then applying them to the empirical plan, which shows BMC analysis, the key strategies in marketing and SWOT analysis. Moreover, information and statistics are collected and gathered via internet sources like websites, published writing and published books. Also, the primary data is collected by interviewing the agent of K-city and S market and survey B2C questions with 95 responses used in this study.
The result of this idea is given positive and profitable in the 2nd year through the basic financial plan. The priorities of the business plan are a premium quality mushroom product and superior customer services.
The objective of this thesis is to establish a practical business plan for a future start-up producing and supplying mushrooms to retailers in Uusimaa region. The plan is intended to provide a framework for running the concept smoothly in reality, as well as offering material to help when attracting investment.
The thesis examines theories about a business plan, Business Model Canvas (BMC), marketing plan and then applying them to the empirical plan, which shows BMC analysis, the key strategies in marketing and SWOT analysis. Moreover, information and statistics are collected and gathered via internet sources like websites, published writing and published books. Also, the primary data is collected by interviewing the agent of K-city and S market and survey B2C questions with 95 responses used in this study.
The result of this idea is given positive and profitable in the 2nd year through the basic financial plan. The priorities of the business plan are a premium quality mushroom product and superior customer services.