Recruiting Vietnamese students to Kymenlaakso University of Applied Science
Nguyen Thi Thu, Thao (2010)
Nguyen Thi Thu, Thao
Kymenlaakson ammattikorkeakoulu
2010
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201005078405
https://urn.fi/URN:NBN:fi:amk-201005078405
Tiivistelmä
ABSTRACT
KYMENLAAKSO UNIVERSITY OF APPLIED SCIENCES
International Marketing, Kouvola
NGUYEN THI THU THAO Recruiting Vietnamese students to Kymenlaakso University of Applied Sciences
Bachelor’s Thesis 54 pages + 4 appendices
Supervisor Ulla Puustelli, MSc (Econ.)
June 200
Key words Vietnamese students, recruiting, education, culture, communication
The main subject of the project is to create a theoretical research of impacts of culture, communication, education system on Vietnamese students when choosing schools. Development plan and suggestions to market universities to Vietnamese students will be also discussed from the empirical interviews and discussion.
The objective of this research is to equip the readers with essential methodologies of how Vietnamese culture, communication and education system affect Vietnamese students when studying abroad and give suggestions to attract this target group
In order to produce a comprehensive report, the qualitative method has been used, however, the thesis also analyses how the results of the theory can be used in the empirical part, more precisely said in the case of Kymenlaakso University of Applied Sciences.
The main finding of the study is a framework of a development plan for Kymenlaakso University of Applied Sciences to recruit more Vietnamese students. Therefore, another finding is also to give important guidelines for other Finnish universities to attract Vietnamese students.
KYMENLAAKSO UNIVERSITY OF APPLIED SCIENCES
International Marketing, Kouvola
NGUYEN THI THU THAO Recruiting Vietnamese students to Kymenlaakso University of Applied Sciences
Bachelor’s Thesis 54 pages + 4 appendices
Supervisor Ulla Puustelli, MSc (Econ.)
June 200
Key words Vietnamese students, recruiting, education, culture, communication
The main subject of the project is to create a theoretical research of impacts of culture, communication, education system on Vietnamese students when choosing schools. Development plan and suggestions to market universities to Vietnamese students will be also discussed from the empirical interviews and discussion.
The objective of this research is to equip the readers with essential methodologies of how Vietnamese culture, communication and education system affect Vietnamese students when studying abroad and give suggestions to attract this target group
In order to produce a comprehensive report, the qualitative method has been used, however, the thesis also analyses how the results of the theory can be used in the empirical part, more precisely said in the case of Kymenlaakso University of Applied Sciences.
The main finding of the study is a framework of a development plan for Kymenlaakso University of Applied Sciences to recruit more Vietnamese students. Therefore, another finding is also to give important guidelines for other Finnish universities to attract Vietnamese students.