Does Lappeenranta airport attract Russians to fly from Lappeenranta to Europe: what motivates Russians to come?
Leminen, Otto (2017)
Saimaan ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017112418045
https://urn.fi/URN:NBN:fi:amk-2017112418045
Tiivistelmä
The objectives of the research were to find out what kind of Russian consumers exist and how Russians behave related to travelling. Moreover, objectives were to find out if Lappeenranta airport attracts Russian consumers to travel from the airport to Europe and what would motivate them to come.
Theoretical framework included basic information about Lappeenranta and Pulkovo airports, consumer behaviour theory and consumer behaviour theory from the perspective of Russian consumers. The information for theory part was collected from multiple sources including academic books, articles, recent studies and other internet sources. The empirical part was based on a structured questionnaire. All the data for the thesis were collected by this questionnaire, which was responded totally by 59 Russians.
The results of the study show that Lappeenranta airport attract Russians to fly from the airport to Europe. Moreover, the most motivating factors to Russians to come to the airport are the price of flights and unique destinations. Even though Lappeenranta airport was not informed of the research, it includes information, which could be used by the airport.
Theoretical framework included basic information about Lappeenranta and Pulkovo airports, consumer behaviour theory and consumer behaviour theory from the perspective of Russian consumers. The information for theory part was collected from multiple sources including academic books, articles, recent studies and other internet sources. The empirical part was based on a structured questionnaire. All the data for the thesis were collected by this questionnaire, which was responded totally by 59 Russians.
The results of the study show that Lappeenranta airport attract Russians to fly from the airport to Europe. Moreover, the most motivating factors to Russians to come to the airport are the price of flights and unique destinations. Even though Lappeenranta airport was not informed of the research, it includes information, which could be used by the airport.