Sichuan Tourism Development and Research
Xiao, Xiao (2010)
Kymenlaakson ammattikorkeakoulu
2010
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201005068237
https://urn.fi/URN:NBN:fi:amk-201005068237
Tiivistelmä
This thesis aims to provide a new way for the future development of tourism in Sichuan after 2008. Almost all the travel companies were went out of business after the 2008 earthquake, it combined case study to shows the company resume the business.
The theoretical part of this thesis gives basic knowledge of strategic marketing. It is to analyses the successful way of new product development, how to promotion new product and deal with the relationship with customers after Sichuan earthquake. The empirical part is based on case company (Spring Travel Service Company) to develop the new package tourism and how to deal with independent tourists.
The conclusions show the trends of Sichuan tourism after the 2008 earthquake and a good example for a travel company in Sichuan.
The theoretical part of this thesis gives basic knowledge of strategic marketing. It is to analyses the successful way of new product development, how to promotion new product and deal with the relationship with customers after Sichuan earthquake. The empirical part is based on case company (Spring Travel Service Company) to develop the new package tourism and how to deal with independent tourists.
The conclusions show the trends of Sichuan tourism after the 2008 earthquake and a good example for a travel company in Sichuan.