Genome research in medical area as a perspective direction for business development on Russian market

Abstract

The aim of this research was to determine the potential of the Russian genome sequencing market on the basis of the new generation sequencer methodology. The author of this research took into account the theoretical data on the international development of the market for medical purposes and conducted a review of existing trends of development on the Russian market. Macro environment analysis was made on the base of PEST model. As part of the research, the system of trading of Russian state institutions in recent years has been carried out. Also expert assessments about market development, opinions of ordinary people and their preferences have been found out through interviews and e-polls. In addition, the analysis of the company's existing distribution network was made by interviews with their representatives to predict the possibility of promoting a new product through an established distribution network. The results of this research were the attempts to predict the demand for genome tests and market size of equipment for genome research under the influence of various factors and recommendations for Case Company for starting development and launching commercial activities in the genome sequencing market in Russia, in particular for medical diagnostic purposes.