Promotional event for Holvi Restaurant. Case: Big Band Camp 2017
Zarubina, Ekaterina; Mikheeva, Sofia (2017)
Zarubina, Ekaterina
Mikheeva, Sofia
Saimaan ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017120119201
https://urn.fi/URN:NBN:fi:amk-2017120119201
Tiivistelmä
The main goal of the project-based thesis is planning and implementing a promotional event. The purpose of the case event was to conduct a marketing campaign for restaurant Holvi in Imatra, Finland. The project included product development, interaction with stakeholders, implementing ideas, promoting the restaurant and consequently gaining publicity among the local citizens and tourists.
The theoretical part includes information concerning the types of events, planning and implementing stages, product development, marketing and risk assessment.
The empirical part consists of authors’ own experiences and learning aspects during the process of project planning and implementing the pancakes sales project, which was held during the Big Band Camp festival 2017 on 29th and 30th of June. The festival was organized by Imitsi, while the promotional campaign was supported by the local restaurant Holvi.
According to the positive feedbacks from the visitors of the sales and increased volumes of customers in the restaurant, the authors claim that the implemented project was successful and most of the determined goals have been reached.
The theoretical part includes information concerning the types of events, planning and implementing stages, product development, marketing and risk assessment.
The empirical part consists of authors’ own experiences and learning aspects during the process of project planning and implementing the pancakes sales project, which was held during the Big Band Camp festival 2017 on 29th and 30th of June. The festival was organized by Imitsi, while the promotional campaign was supported by the local restaurant Holvi.
According to the positive feedbacks from the visitors of the sales and increased volumes of customers in the restaurant, the authors claim that the implemented project was successful and most of the determined goals have been reached.