Business plan for ice-hockey center
Shtengelov, Ilia (2017)
Saimaan ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2017120419543
http://urn.fi/URN:NBN:fi:amk-2017120419543
Tiivistelmä
The purpose of the study was to develop a business plan for an ice-hockey center in Finland to be implemented in the future. The theory related to a business plan concept is explained in the beginning. Afterwards, business plan was created according to the outline including strategic, marketing, financial and risk management plans. Apart from that, marketing research was conducted, which is the basis of a marketing plan.
The information was gathered from the literature and Internet sources. Author’s experience and knowledge in the field supplemented empirical part, which was mostly done according to in-depth interviews and observation data. In-depth interviews were conducted with General Manager of TUTO Hockey club, two players from Junior Hockey League and a coach from SKA St. Petersburg Academy. Financial plan was designed according to International Ice Hockey Federation guide and the writer’s forecasts.
As a result of this thesis, a business plan for ice-hockey center was developed. Business plan is a tool for the author, which represents how the project should be developed during implementation stage. Moreover, this business plan is assumed to be delivered to potential investors.
The information was gathered from the literature and Internet sources. Author’s experience and knowledge in the field supplemented empirical part, which was mostly done according to in-depth interviews and observation data. In-depth interviews were conducted with General Manager of TUTO Hockey club, two players from Junior Hockey League and a coach from SKA St. Petersburg Academy. Financial plan was designed according to International Ice Hockey Federation guide and the writer’s forecasts.
As a result of this thesis, a business plan for ice-hockey center was developed. Business plan is a tool for the author, which represents how the project should be developed during implementation stage. Moreover, this business plan is assumed to be delivered to potential investors.