Extreme Sports Competitive Analysis - Bastante Skateboards
Hiltunen, Mikko Matias (2017)
Hiltunen, Mikko Matias
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017120720158
https://urn.fi/URN:NBN:fi:amk-2017120720158
Tiivistelmä
Abstract
Currently, skateboarding in Finland is trending upwards, which continuously attracts new players to the market. In the past ten years, the sport has found a second wind after its unpopularity in the 1990s. This has led to a change in consumer behavior. However, the markets seem to be focused on the capital area, leaving the rest of the Finland potentially available.
The aim of the thesis is to design a competitive analysis for the case company, Bastante Skateboards, from Joensuu, Finland. The analysis includes a thorough assessment of both current and potential competitors of Finland’s skateboarding industry.
As for the theoretical part, the thesis shows the usage of necessary tools required to create a competitive analysis. Moreover, the analytical section covers the utilization of these tools to analyze and determine the market potential. The process uses mostly secondary data as its primal source.
Bastante Skateboards’ competitive analysis is devoted to identifying the direct and indirect competitors, as well as their market shares along with their basic objectives. Furthermore, the thesis also provides the case company with a strategy for future development in order to survive in the skateboarding market of Finland.
Currently, skateboarding in Finland is trending upwards, which continuously attracts new players to the market. In the past ten years, the sport has found a second wind after its unpopularity in the 1990s. This has led to a change in consumer behavior. However, the markets seem to be focused on the capital area, leaving the rest of the Finland potentially available.
The aim of the thesis is to design a competitive analysis for the case company, Bastante Skateboards, from Joensuu, Finland. The analysis includes a thorough assessment of both current and potential competitors of Finland’s skateboarding industry.
As for the theoretical part, the thesis shows the usage of necessary tools required to create a competitive analysis. Moreover, the analytical section covers the utilization of these tools to analyze and determine the market potential. The process uses mostly secondary data as its primal source.
Bastante Skateboards’ competitive analysis is devoted to identifying the direct and indirect competitors, as well as their market shares along with their basic objectives. Furthermore, the thesis also provides the case company with a strategy for future development in order to survive in the skateboarding market of Finland.