New product- Electric bike’s development in Finland
Pan, Yiding (2010)
Kymenlaakson ammattikorkeakoulu
2010
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201005118889
https://urn.fi/URN:NBN:fi:amk-201005118889
Tiivistelmä
ABSTRACT
The thesis highlights the development of a new product in Finnish market. According to international marketing knowledge, a marketing plan should be made to improve the strategy of the product’s development in four aspects. These are product, price, promotion and place. After a failing business experience in Nordic China Centre, Nordic Interflow wants to do the marketing research for the Chinese market, Finnish customers and Finnish competitors.
The purpose of this thesis was to find a better Chinese supplier because of high cost and low quality from the present supplier. Another purpose was to know the Finnish customers needs and to satisfy them better. The Chinese suppliers should to learn from the Finnish competitors about price setting and customer service. Finally, the marketing tools were used to improve the sales of products.
The research work is greatly based on the author’s own selling experience, interviews of experienced salesman and retailers, questionnaires from the retailers, and information from related books and websites. The main conclusion is that the marketing mix cannot be neglected in developing a new product in a new market, because it will help the company improve its sales.
The thesis highlights the development of a new product in Finnish market. According to international marketing knowledge, a marketing plan should be made to improve the strategy of the product’s development in four aspects. These are product, price, promotion and place. After a failing business experience in Nordic China Centre, Nordic Interflow wants to do the marketing research for the Chinese market, Finnish customers and Finnish competitors.
The purpose of this thesis was to find a better Chinese supplier because of high cost and low quality from the present supplier. Another purpose was to know the Finnish customers needs and to satisfy them better. The Chinese suppliers should to learn from the Finnish competitors about price setting and customer service. Finally, the marketing tools were used to improve the sales of products.
The research work is greatly based on the author’s own selling experience, interviews of experienced salesman and retailers, questionnaires from the retailers, and information from related books and websites. The main conclusion is that the marketing mix cannot be neglected in developing a new product in a new market, because it will help the company improve its sales.