Key Performance Indicators for E-Commerce
Nepal, Anish (2017)
Laurea-ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017121821803
https://urn.fi/URN:NBN:fi:amk-2017121821803
Tiivistelmä
This paper focuses on Key Performance Indicators (KPIs) and their efficacy for the E-commerce business. The purpose of the study is to help relevant stakeholders gain a view of how KPIs can help them boost their E-commerce business. The report examines whether KPIs are useful for every business model and whether they can help businesses to monitor and measure the sites. The paper focuses on the framework for essential E-commerce KPIs.
The thesis report begins with a problem statement, the aims of the study, and research objectives. This is followed by a literature review in which past E-commerce KPIs are discussed and reviewed in a detailed manner. The results section presents an analysis of key performance indicators.
The report concludes that KPIs are an effective tool for the E-commerce business and these can help the companies to make sound decisions for their websites. At the end of the thesis report, framework limitations and future work for E-commerce business regarding KPIs are also discussed.
The thesis report begins with a problem statement, the aims of the study, and research objectives. This is followed by a literature review in which past E-commerce KPIs are discussed and reviewed in a detailed manner. The results section presents an analysis of key performance indicators.
The report concludes that KPIs are an effective tool for the E-commerce business and these can help the companies to make sound decisions for their websites. At the end of the thesis report, framework limitations and future work for E-commerce business regarding KPIs are also discussed.