Developing a dynamic website using the online website builder Weebly for Viking Fortune Oy
Arafin, Shamsul; Jiang, Yi (2017)
Laurea-ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017121320922
https://urn.fi/URN:NBN:fi:amk-2017121320922
Tiivistelmä
Websites play a vital role in product marketing and company branding to achieve a particular goal of business development. The purpose of this bachelor’s thesis is to develop a website for Viking Fortune Oy. A new website for Viking Fortune Oy will allow them to use the website as a marketing tool to increase their product visibility. Viking Fortune Oy is a small-sized company located in Helsinki city centre. The company owns an amber jewellery and antique store named ‘Amber Palace’, where the customers consist of tourists who visits Helsinki during summer.
This bachelor’s thesis consists of two sections, a theoretical section and implementation. The theoretical section provides a literature review of website usability, the website as a marketing tool and an understanding of the requirements of a good website. The implementation section focuses on creating a functional website for the case company by using an online website building platform. Qualitative research methods have been used in this thesis project.
The outcome of this thesis project was a website for the case company which can be modified by the employees. All parties are satisfied with the result of this thesis project which made this research successful.
This bachelor’s thesis consists of two sections, a theoretical section and implementation. The theoretical section provides a literature review of website usability, the website as a marketing tool and an understanding of the requirements of a good website. The implementation section focuses on creating a functional website for the case company by using an online website building platform. Qualitative research methods have been used in this thesis project.
The outcome of this thesis project was a website for the case company which can be modified by the employees. All parties are satisfied with the result of this thesis project which made this research successful.