E-COMMERCE IN RUSSIA- CHALLENGES AND OPPORTUNITIES FOR FOREIGN DIGITAL SERVICE PROVIDERS. CASE: CHANNEL PILOT SOLUTIONS GMBH
Donkovtceva, Olga (2017)
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017122122429
https://urn.fi/URN:NBN:fi:amk-2017122122429
Tiivistelmä
E-commerce is continually flourishing, propelling the evolution of new trends and technologies. Although the Russian e-commerce market shares the same trends as those worldwide (move to OMNI, IT, cross-border and mobile), it has its considerable differences from other markets, in particular the European markets. E-commerce in Russia undeniably has enormous potential. Understanding these differences and the ability to incorporate them into business activities is a critical prerequisite for a com-pany’s success.
The objective of the thesis is to investigate the Russian market in terms of current trends in e-commerce affecting the business activities of the start-up Channel Pilot Solutions, a digital service provider, and identifying opportunities for further business development in Russia.
The study includes qualitative research methods, observations, interviews and first-hand experiences. Based on these and on the assessment of the company’s capabili-ties, opportunities and recommendations are provided.
The objective of the thesis is to investigate the Russian market in terms of current trends in e-commerce affecting the business activities of the start-up Channel Pilot Solutions, a digital service provider, and identifying opportunities for further business development in Russia.
The study includes qualitative research methods, observations, interviews and first-hand experiences. Based on these and on the assessment of the company’s capabili-ties, opportunities and recommendations are provided.