Productization of websites : Case Study: WordPress
Nurmi, Teemu (2018)
Lahden ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201804124524
https://urn.fi/URN:NBN:fi:amk-201804124524
Tiivistelmä
Small businesses rarely use dedicated websites as they are usually seen as too expensive. The alternatives are usually website builders and social media. A new product that aims to answer this problem is developed using productization.
This thesis examined productization and, as a result, defined a productiation framework. The framework was defined by applying a method based on design science. Moreover, the thesis presents a literature review to provide an understanding of why taking particular steps should be considered as productization. These defined steps were then utilized in a case study to develop a product. This case study also shows how this framework can be used in productization.
The steps for productization were defined as follows: 1) gathering information, 2) defining, designing and developing the product, 3) marketing, commercializing, and concretizing the product, and finally 4) exploiting data from the product.
These were found to be the common steps used in productization and defined as a basic framework for productization. This framework should be considered as a core idea for productization.
This thesis examined productization and, as a result, defined a productiation framework. The framework was defined by applying a method based on design science. Moreover, the thesis presents a literature review to provide an understanding of why taking particular steps should be considered as productization. These defined steps were then utilized in a case study to develop a product. This case study also shows how this framework can be used in productization.
The steps for productization were defined as follows: 1) gathering information, 2) defining, designing and developing the product, 3) marketing, commercializing, and concretizing the product, and finally 4) exploiting data from the product.
These were found to be the common steps used in productization and defined as a basic framework for productization. This framework should be considered as a core idea for productization.