Sport marketing : Coopertion of sport organizations with Russian athletes
Klevtcova, Anastasiia (2018)
Saimaan ammattikorkeakoulu
2018
Creative Commons Attribution-NonCommercial-ShareAlike 1.0 Finland
Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-201804124565
http://urn.fi/URN:NBN:fi:amk-201804124565
Tiivistelmä
The purpose of the research was to develop guidelines for companies on how they can start successful sponsor relationships with Russian athletes. Introduction to sport marketing and the phenomenon of sponsorship are explained in the theoretical part. Afterward, guidelines for starting sponsor relationships were created according to the theory.
The information was gathered from literature, articles, magazines, reports, researches, and videos. The authors’ experience in the field supplemented the empirical part, which were done through interviews with a head representative manager and sponsorship property of HEAD Swimming Russia. In addition, an online survey was conducted and collected 100 respondents.
As a result of this thesis, a step-by-step guideline for starting sponsor relationships was created. This thesis can be used by any Russian or foreign sport organization who would like to start to co-operate with Russian athletes.
The information was gathered from literature, articles, magazines, reports, researches, and videos. The authors’ experience in the field supplemented the empirical part, which were done through interviews with a head representative manager and sponsorship property of HEAD Swimming Russia. In addition, an online survey was conducted and collected 100 respondents.
As a result of this thesis, a step-by-step guideline for starting sponsor relationships was created. This thesis can be used by any Russian or foreign sport organization who would like to start to co-operate with Russian athletes.