Accounting Services for Russian Entrepreneurs in Finland : Case Company: Rantalainen Accounting Services Ltd

Abstract

Amount of business immigrants from Russia is rapidly growing from year to year in Finland. At the present, they present the biggest and the most active group of foreign entrepreneurs. Every entrepreneur has the liability of accounting records when operating business in Finland. On the one hand, it brings a lot of challenges to Russian entrepreneurs, and, on the other hand, a lot of opportunities to Finnish accounting companies. In order to establish a good and long-lasting relationship with Russian customers, accounting companies have to understand how Russian customers differ from Finnish customers. The aim of the study was to help the case company, Rantalainen Accounting Services Ltd, to find ways of delivering exceptional accounting services to its Russian customers. The study was conducted by implementing inductive approach together with qualitative methodology. The secondary data were gathered from latest academic and semi-academic publications and trusted electronic sources. The primary data were collected via structured interviews. The conclusions based on primary and secondary data analysis were introduced in the form of guidelines on delivering exceptional accounting services to Russian customers. The results of the research showed that delivering exceptional services to Russian customers require a special customer service strategy and that Russian customers differ from Finnish customers culturally. So, in order to ensure that Rantalainen successfully achieves its business goals with Russian customers, the company has to design its services with consideration of cultural differences between Russia and Finland.