From hybrid events to the next generation - interactive virtual events : Viewed from three different stakeholders’ point of view
Pakarinen, Taija; Hoods, Johanna (2018)
Lahden ammattikorkeakoulu
2018
Creative Commons Attribution 1.0 Suomi
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201805046564
https://urn.fi/URN:NBN:fi:amk-201805046564
Tiivistelmä
The traditional event management has changed in recent years with the new technologies and currently we are living at the time of hybrid events, which combines the traditional events and the innovative technologies such as live streaming. Webinars and web coaching have also become part of every-day-life - the future is moving towards the virtual space.
Virtual reality, artificial intelligence and holograms are the technologies that are developed now in many industries. What would happen if virtual reality, interaction, artificial intelligence and holograms would be added to the event industry? The three biggest stakeholders in event business are the attendees, speakers and organizers. How would the evolving technology change their experiences when attending or organizing a virtual event?
Aim is to go through the event journey from the three stakeholders’ point of view and think about the opportunities and challenges that the virtual environment, artificial intelligence, interaction and holograms bring to their event journey and what are the points of connection amongst these stakeholders.
In this thesis, there is also a short research done on how virtual reality, holograms and AI is used and what are the probable future scenarios of these technologies.
Virtual reality, artificial intelligence and holograms are the technologies that are developed now in many industries. What would happen if virtual reality, interaction, artificial intelligence and holograms would be added to the event industry? The three biggest stakeholders in event business are the attendees, speakers and organizers. How would the evolving technology change their experiences when attending or organizing a virtual event?
Aim is to go through the event journey from the three stakeholders’ point of view and think about the opportunities and challenges that the virtual environment, artificial intelligence, interaction and holograms bring to their event journey and what are the points of connection amongst these stakeholders.
In this thesis, there is also a short research done on how virtual reality, holograms and AI is used and what are the probable future scenarios of these technologies.