Education Technology to the United Kingdom - Case Study: ArboEdu
Korpelainen, Linda (2018)
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201805117779
https://urn.fi/URN:NBN:fi:amk-201805117779
Tiivistelmä
Education technology (ed tech) is continually shaping the way schools operate in the modern world. Ed tech can at its best diversify and enhance teaching activities that are carried out, resulting in not only better learning outcomes, but also in healthier and happier children. However, schools are as diverse as any other institutions in different countries, and understanding the market specific needs and trends is key to the success of education technology providers.
The aim of this thesis is to study the potential of the educational market in the UK for a Finnish product, ArboEdu, which intends to introduce itself on international markets in the near future. The research includes analysing the market and the business environment, so that a suitable marketing strategy for the case product could be designed.
A marketing strategy was constructed by contemplating the four key issues related to new market entry: product, price, place and promotion. This study includes recommendations on how to successfully introduce ArboEdu to the UK market.
The aim of this thesis is to study the potential of the educational market in the UK for a Finnish product, ArboEdu, which intends to introduce itself on international markets in the near future. The research includes analysing the market and the business environment, so that a suitable marketing strategy for the case product could be designed.
A marketing strategy was constructed by contemplating the four key issues related to new market entry: product, price, place and promotion. This study includes recommendations on how to successfully introduce ArboEdu to the UK market.