Influence Of Digital Marketing On Brand Image Perception Of The Company
Smolkova, Ekaterina (2018)
Kajaanin ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201805239717
https://urn.fi/URN:NBN:fi:amk-201805239717
Tiivistelmä
ABSTRACT
Author: Ekaterina Smolkova
Title of the Publication: Influence of Digital Marketing on Brand Image Perception of the Com-pany
Degree Title: Bachelor of Business Administration, Degree Program in International Business
Keywords: digital marketing, brand image
This thesis is aimed to develop the recommendations for Animafest Experience Company in digital marketing activities, using different marketing tools, integrated marketing communications approach and marketing communications mix module. Therefore, the focus of the thesis is to identify the most relevant digital marketing tools applicable to Animafest Experience Company Case and develop the recommendations for further improvements.
Theoretical framework includes analysis of digital marketing tools and marketing communication mix together with an integrated marketing mix approach, in order to provide a coherent base for further empirical part of study.
An empirical part of the research is done by using two research methods for qualitative and quantitative parts in the form of questionnaire and interview.
As the result, based on the theoretical and empirical findings, an author will provide with the rec-ommendations and suggestions for Animafest Experience Company.
Author: Ekaterina Smolkova
Title of the Publication: Influence of Digital Marketing on Brand Image Perception of the Com-pany
Degree Title: Bachelor of Business Administration, Degree Program in International Business
Keywords: digital marketing, brand image
This thesis is aimed to develop the recommendations for Animafest Experience Company in digital marketing activities, using different marketing tools, integrated marketing communications approach and marketing communications mix module. Therefore, the focus of the thesis is to identify the most relevant digital marketing tools applicable to Animafest Experience Company Case and develop the recommendations for further improvements.
Theoretical framework includes analysis of digital marketing tools and marketing communication mix together with an integrated marketing mix approach, in order to provide a coherent base for further empirical part of study.
An empirical part of the research is done by using two research methods for qualitative and quantitative parts in the form of questionnaire and interview.
As the result, based on the theoretical and empirical findings, an author will provide with the rec-ommendations and suggestions for Animafest Experience Company.