ENTRY PLAN FOR FINNISH PRESSURE TREATED TIMBER TO RUSSIA- CASE COMPANY: PRIMATIMBER
Ziatdinov, Ildar (2018)
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201805239671
https://urn.fi/URN:NBN:fi:amk-201805239671
Tiivistelmä
The main goals of the thesis are: to explore the opportunities in Russia for pressure treated timber produced by PrimaTimber in Finland, to assess Russia's suitability for entry, and to design an entry strategy. Moscow and Saint Petersburg are the first cities planned for entry. The research is based on the collection and analysis of primary data obtained from interviews with industry experts, and secondary data gathered from various sources.
The business environment of the timber market in Russia is analyzed. The specifics of Moscow and Saint Petersburg and issues related to customs are also analyzed. Market trends are investigated. Competition in the impregnated timber market is viewed in terms of domestic production, imported impregnated timber, and the role that substitutes play.
The research led to the conclusion that the competition is quite tough and substitutes pose a substantial threat. The future competitive situation seems to only get worse for PrimaTimber on Russian market. Poor economic situation in Russia is slowly improving, but unfavorably weak Russian ruble and fluctuations in its value are challenging.
The designed entry strategy covers the selection of an entry mode, marketing mix, terms of contract and other issues arising when doing business internationally. A summary in the end summarizes the key points of the thesis.
The business environment of the timber market in Russia is analyzed. The specifics of Moscow and Saint Petersburg and issues related to customs are also analyzed. Market trends are investigated. Competition in the impregnated timber market is viewed in terms of domestic production, imported impregnated timber, and the role that substitutes play.
The research led to the conclusion that the competition is quite tough and substitutes pose a substantial threat. The future competitive situation seems to only get worse for PrimaTimber on Russian market. Poor economic situation in Russia is slowly improving, but unfavorably weak Russian ruble and fluctuations in its value are challenging.
The designed entry strategy covers the selection of an entry mode, marketing mix, terms of contract and other issues arising when doing business internationally. A summary in the end summarizes the key points of the thesis.