MyData: A Service Concept for Personal Data Ownership
Miskeljin, Predrag (2018)
Miskeljin, Predrag
Laurea-ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018053111716
https://urn.fi/URN:NBN:fi:amk-2018053111716
Tiivistelmä
The purpose of this thesis is to develop a concept of a service that enables individuals to own their personal data. The service is called MyData.
The report is structured according to the process undertaken to develop the MyData service concept. After the introduction, it presents the initial idea in the form of a preliminary concept, and continues with an extensive literature review and a modified preliminary concept. With these inputs, the empirical research method is constructed and the concept is further evolved. The findings from the research are presented and the final concept is outlined. In the conclusions, the research and its practical value are summarized and directions for further research are suggested.
The thesis contributes to literature and practice by constructing a unique combination of Value Proposition Design and Value Networks.
MyData is a bold attempt to ensure transition towards a desired future where individuals own their own data. The thesis claims that the adoption of the MyData service would lead to a sustainable, balanced, humancentered personal data ecosystem. In such an ecosystem, cocreated value would be balanced with competing rights and risks for all the actors: individuals, organizations, and governments. This would release the enormous potential personal data has in serving humankind.
At the end, the call is made for opening the MyData concept for the public to attract capable, likeminded people, to take if forward towards trusted implementation and operation.
The report is structured according to the process undertaken to develop the MyData service concept. After the introduction, it presents the initial idea in the form of a preliminary concept, and continues with an extensive literature review and a modified preliminary concept. With these inputs, the empirical research method is constructed and the concept is further evolved. The findings from the research are presented and the final concept is outlined. In the conclusions, the research and its practical value are summarized and directions for further research are suggested.
The thesis contributes to literature and practice by constructing a unique combination of Value Proposition Design and Value Networks.
MyData is a bold attempt to ensure transition towards a desired future where individuals own their own data. The thesis claims that the adoption of the MyData service would lead to a sustainable, balanced, humancentered personal data ecosystem. In such an ecosystem, cocreated value would be balanced with competing rights and risks for all the actors: individuals, organizations, and governments. This would release the enormous potential personal data has in serving humankind.
At the end, the call is made for opening the MyData concept for the public to attract capable, likeminded people, to take if forward towards trusted implementation and operation.