A Study in Shanghai outbound study tour market
Xu, Mengjing (2018)
Laurea-ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018060612767
https://urn.fi/URN:NBN:fi:amk-2018060612767
Tiivistelmä
The thesis idea comes from a specific untapped and narrow opening in tourism market. The aim of this thesis is to have a further understanding of the present situation in study tour market, as well as developing business opportunity for author’s future business.
In this thesis, reader will be introduced to all key concepts related to the thesis’s topic, getting access to the results about feasibility of the idea. Then we will acknowledge what else we can develop to promote educational tourism. It makes an objective evaluation and analysis for study tour market in Shanghai and puts forward some reasonable countermeasures and suggestions to guide related fields to develop continuously.
Educational tourism and socialization theory, these two theories frame the theoretical background. Practical implementation contains qualitative research, questionnaire and observation. Through the investigation towards study tour among teenagers in Shanghai, along with their parents’ attitude, we can have a further understanding of the present situation in study tour market.
The outcomes of this thesis are that there is no accurate product positioning in the study tour market; not enough fulfillment in the marketing; lack of policies and guidelines; tour agency’s dereliction of duty; different values in study tour. Among all the outcomes listed, this thesis proposes to establish a sound outbound study management standard: improve the relevant policies for study tours and strengthen market supervision; optimize project portfolio, innovate service model; combine learning with travel to develop marketable products; dividing the level of consumption, rationally arranging the price to increase the quality control of the study tour; product design highlights educational functions; strengthen the emphasis on safety issues; strengthen exchanges and cooperation between schools and travel agencies; change the concept of study tours for parents and young people; strengthen the marketing and publicity of tour products.
In the future work and study, I will continue to pay attention to the development of the problem of the development of the travel market in Shanghai.
In this thesis, reader will be introduced to all key concepts related to the thesis’s topic, getting access to the results about feasibility of the idea. Then we will acknowledge what else we can develop to promote educational tourism. It makes an objective evaluation and analysis for study tour market in Shanghai and puts forward some reasonable countermeasures and suggestions to guide related fields to develop continuously.
Educational tourism and socialization theory, these two theories frame the theoretical background. Practical implementation contains qualitative research, questionnaire and observation. Through the investigation towards study tour among teenagers in Shanghai, along with their parents’ attitude, we can have a further understanding of the present situation in study tour market.
The outcomes of this thesis are that there is no accurate product positioning in the study tour market; not enough fulfillment in the marketing; lack of policies and guidelines; tour agency’s dereliction of duty; different values in study tour. Among all the outcomes listed, this thesis proposes to establish a sound outbound study management standard: improve the relevant policies for study tours and strengthen market supervision; optimize project portfolio, innovate service model; combine learning with travel to develop marketable products; dividing the level of consumption, rationally arranging the price to increase the quality control of the study tour; product design highlights educational functions; strengthen the emphasis on safety issues; strengthen exchanges and cooperation between schools and travel agencies; change the concept of study tours for parents and young people; strengthen the marketing and publicity of tour products.
In the future work and study, I will continue to pay attention to the development of the problem of the development of the travel market in Shanghai.