Visual marketing - Employing Instagram in restaurant business. Case: Roster Helsinki Restaurant & Bar
Le, Trang (2018)
Saimaan ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018060412290
https://urn.fi/URN:NBN:fi:amk-2018060412290
Tiivistelmä
The purpose of this study was to acquire a deeper understanding of visuals marketing and Instagram marketing, as well as its implementation in the restaurant industry. An evaluation and guidelines for the case company’s Instagram were formed as parts of the research.
The information was gathered mainly from relevant literature, the Internet and by interviewing. In addition to that, data for this study were collected from two sources, Instagram Business Insides and Google Analytics.
The results of the study show the power of visual persuasion to one’s cognitive brain. It also proves the efficiency of Instagram in terms of visual communication for business in general, and restaurants to be specific. Based on the findings, a guideline on Instagram optimization was concluded for the case company. These results can be applied as social media references to any restaurant.
Further study is required to evaluate the performance of the case company’s Instagram post-implementation of the guidelines.
The information was gathered mainly from relevant literature, the Internet and by interviewing. In addition to that, data for this study were collected from two sources, Instagram Business Insides and Google Analytics.
The results of the study show the power of visual persuasion to one’s cognitive brain. It also proves the efficiency of Instagram in terms of visual communication for business in general, and restaurants to be specific. Based on the findings, a guideline on Instagram optimization was concluded for the case company. These results can be applied as social media references to any restaurant.
Further study is required to evaluate the performance of the case company’s Instagram post-implementation of the guidelines.