The potentials of GRIP – a 3D visual content production software – in fast-moving consumer goods industry in European market
Le, Quyen (2018)
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018061213611
https://urn.fi/URN:NBN:fi:amk-2018061213611
Tiivistelmä
The growth of fast-moving consumer goods industry and the demand for a cost- effective and quality visual content production encourage production companies to develop an automated solution that replaces the manual production.
The research aims at investigating the market potentials of a new visual content production software called Grip in consumer goods industry in European market. The market research focuses on fast-moving consumer goods business environment, customer profiling and competitor analysis using a qualitative approach.
Food and beverage industry shows a great potential for INDG because of its annual above-average growth and the lack of competition. Personal care and home care industries are promising at the later stage of the product launch. For the next few years, the case company should invest in partnership and event opportunities to increase product and technology awareness, create relationships with partners and approach qualified prospects.
The research aims at investigating the market potentials of a new visual content production software called Grip in consumer goods industry in European market. The market research focuses on fast-moving consumer goods business environment, customer profiling and competitor analysis using a qualitative approach.
Food and beverage industry shows a great potential for INDG because of its annual above-average growth and the lack of competition. Personal care and home care industries are promising at the later stage of the product launch. For the next few years, the case company should invest in partnership and event opportunities to increase product and technology awareness, create relationships with partners and approach qualified prospects.