Customer analysis : Case "The Heist".
Zavadskii, Nikita (2018)
Kajaanin ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2018061814049
http://urn.fi/URN:NBN:fi:amk-2018061814049
Tiivistelmä
The thesis will be based on quantitative research. The several techniques such as structured questionnaires and participant observation will be used.
To understand the theory of business idea development different sources such as books, the internet and magazines will be used. Most of the theory will be taken from the books related to a business idea.
In order to get a picture of the market, last trends, target customer groups and industry the pri-mary and secondary data will be collected. Primary data will be compiled through the interviews with the professionals of the industry and questionnaires provided to potential customers. Sec-ondary data will be collected through the books, the Internet and social media.
Ethical issues such as copyright, sources and permits from collecting the above mentioned data will be reported in the thesis.
To understand the theory of business idea development different sources such as books, the internet and magazines will be used. Most of the theory will be taken from the books related to a business idea.
In order to get a picture of the market, last trends, target customer groups and industry the pri-mary and secondary data will be collected. Primary data will be compiled through the interviews with the professionals of the industry and questionnaires provided to potential customers. Sec-ondary data will be collected through the books, the Internet and social media.
Ethical issues such as copyright, sources and permits from collecting the above mentioned data will be reported in the thesis.