Russian Golf Profile with the Perspective of Golf Tourism in South East Asia
Nikiforova, Tatiana (2010)
Saimaan ammattikorkeakoulu
2010
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2010052410313
http://urn.fi/URN:NBN:fi:amk-2010052410313
Tiivistelmä
The aim of the study was to formulate Russian golf profile and evaluate it from the perspective of golf tourism in South East Asian countries concentrating on five countries: Indonesia, Malaysia, Thailand, the Philippines and Singapore. The research discovered and analyzed the factors that accelerate and prevent Russian golf players from traveling to South East Asia region with golf and tourism purposes. In the theoretical part of the study the main issue was to describe the current situation of golf in Russia and based on this create the conceptualization of the studied profile. The issue considered the importance of golf for Russian golf players and examined it as a potential motivator to travel abroad. The research was able to reveal attractive factors of golf destinations from Russian golf players’ point of view.
The methodology of the research included study of secondary data such as books, scientific articles, publications and press releases. The empirical part was done by interviewing several Russian golf players and analyzing the information taken from latest discussions on online Russian golf forums. The qualitative approach of the study provided deep understanding of the studied phenomena.
The results of the study show that Russian golf profile has features typical for modern golf profiles. This reveals the high extent of golf industry presence. An extremely high tempo of golf development in Russia was explained by high involvement of Russian government in the promoting and popularization of golf in the country. The study confirmed that Russian golf players for whom golf is a lifestyle exist and the hobby often is a strong motive to travel abroad. The most attractive factors for Russian golfers in golf tourism destinations were found and further South East Asia was examined for the presence of such factors. Russian golf profile is still formulating, but South East Asia is a very perspective golf tourism destination for current and future Russian golf players.
The methodology of the research included study of secondary data such as books, scientific articles, publications and press releases. The empirical part was done by interviewing several Russian golf players and analyzing the information taken from latest discussions on online Russian golf forums. The qualitative approach of the study provided deep understanding of the studied phenomena.
The results of the study show that Russian golf profile has features typical for modern golf profiles. This reveals the high extent of golf industry presence. An extremely high tempo of golf development in Russia was explained by high involvement of Russian government in the promoting and popularization of golf in the country. The study confirmed that Russian golf players for whom golf is a lifestyle exist and the hobby often is a strong motive to travel abroad. The most attractive factors for Russian golfers in golf tourism destinations were found and further South East Asia was examined for the presence of such factors. Russian golf profile is still formulating, but South East Asia is a very perspective golf tourism destination for current and future Russian golf players.