Competitive strategies of multinational enterprises: Case: Foreign company entering Taiwanese market

Abstract

The purpose of the study is to find out how enterprises expand to overseas market and develop into international business; what strategies those international companies use and what is the factor that affects company when they make strategies. By analysing some competitive international company’s strategies, it can be helpful to understand how these firms operated and managed the company, and know the main reason for their success. Furthermore, taking one well-known multinational firm as an example to see how they entered successfully Taiwanese market, and looking at the comparisons of those theoretical strategies and practical examples of international business will clarify the case. Finally, it will be understandable what the primaries or minor points are for companies to expand to international markets. The thesis will be divided into two main parts, the theoretical part and practical part. The theoretical part will include the strategies for international business, and how multinational enterprises enter emerging markets. The practical part will include real examples of successful companies. The information was gathered from the Internet, online books, and some written scientific sources. The case of the example will be a foreign company which successfully entered Taiwanese market and will include the interview for it. In the final part of the thesis the two parts will be gathered, making a comparison of the theoretical part and the real example for the company. Moreover, it will include some suggestions for the case company. It will show the final result of how the company expanded to international market.