VIETNAM AS A POTENTIAL MARKET FOR COMPANY A- A VOCAL INSTITUTE FROM DENMARK
Thi Phuong Anh Dinh (2018)
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018103116459
https://urn.fi/URN:NBN:fi:amk-2018103116459
Tiivistelmä
This research aims to discover if Vietnam would be a potential market for the three-year course of Company A, by answering three research questions on market situations, market demands, and export strategy.
The research first provides the firm with an overall picture of the Vietnamese music education market through secondary data, which is extracted from trustworthy and scholarly sources. The author then analyzes primary data obtained from interview-based qualitative research with an attempt to offer insight into customers’ demands on the three-year course. Recommendations are given regarding possible future actions for Company A, along with an export strategy proposal.
As a result, the information from the research assists the case company with decisions related to market entry engagement in Vietnam.
The research first provides the firm with an overall picture of the Vietnamese music education market through secondary data, which is extracted from trustworthy and scholarly sources. The author then analyzes primary data obtained from interview-based qualitative research with an attempt to offer insight into customers’ demands on the three-year course. Recommendations are given regarding possible future actions for Company A, along with an export strategy proposal.
As a result, the information from the research assists the case company with decisions related to market entry engagement in Vietnam.