Testing Crowd Psychology influences on Giwa restaurant
Duong, Quan; Duong-Helko, Hong-Quan (2018)
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The thesis testing Crowd Psychology influences on Giwa restaurant demonstrates the process of creating a marketing strategy for the case company Giwa. The main idea of the thesis is to establish a marketing strategy base on Crowd Psychology theory from Gustave Le Bon and put the theory into reality test in the case company. The thesis uses various methods in both qualitative and quantitative categories, which are observation and interview. With the support from both literature review and research process, the research results in a marketing strategy. The result chapter will demonstrate the finding of the research process, which lead to the marketing strategy in the chapter also named marketing strategy.