Constructing A Business Plan Through a Business Marketing Approach
Mölkänen, Karen (2018)
Mölkänen, Karen
Laurea-ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018112518070
https://urn.fi/URN:NBN:fi:amk-2018112518070
Tiivistelmä
The primary purpose and objective of the thesis is to construct a business plan for a business concept on behalf of the author. The thesis also includes a research development need, which was to develop a useful insight about webpage content and its arrangement. This was included in the thesis project to further the author’s understanding of content arrangement and webpage assembly, since the business concept aims to operate as a web shop.
The theoretical background to support the business plan is primarily based on general considerations included when making the plan. However, the business concept will omit finances from the outcome of the business plan, since the contents of the business plan will mainly focus on its description, organisation, operation and marketing. The report also includes a SWOT analysis about the business concept’s anticipated position.
Furthermore, the research development need applied a quantitative approach in the form of a questionnaire. The analysed results from the research study provided the author with a useful insight regarding anonymous users’ opinions and how they valued particular topics included in the questionnaire. The topics related to blogs, images, video, keywords and text, as well as carousel images, typeface and the homepage. The research gained 42 anonymous responses.
The primary outcome of the thesis was the business plan for the business concept on behalf of the author. The conclusion about the business concept demonstrated that it is feasible, depending on finding the correct suppliers of products.
The theoretical background to support the business plan is primarily based on general considerations included when making the plan. However, the business concept will omit finances from the outcome of the business plan, since the contents of the business plan will mainly focus on its description, organisation, operation and marketing. The report also includes a SWOT analysis about the business concept’s anticipated position.
Furthermore, the research development need applied a quantitative approach in the form of a questionnaire. The analysed results from the research study provided the author with a useful insight regarding anonymous users’ opinions and how they valued particular topics included in the questionnaire. The topics related to blogs, images, video, keywords and text, as well as carousel images, typeface and the homepage. The research gained 42 anonymous responses.
The primary outcome of the thesis was the business plan for the business concept on behalf of the author. The conclusion about the business concept demonstrated that it is feasible, depending on finding the correct suppliers of products.