Cultural Dimensions in Business Life: Hofstede’s Indices for Ghana
Mohammed, Yusif Meikano (2009)
Laurea-ammattikorkeakoulu
2009
All rights reserved
Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-200912026733
http://urn.fi/URN:NBN:fi:amk-200912026733
Tiivistelmä
Ghana has lately generated huge interest globally as a preferred destination for doing business in Africa. However, like many African countries not much has been documented on business culture in Ghana. Through the use of a questionnaire based on Hofstede’s elements of national culture, the opinions of both indigenous and expatriate business executives in Ghana are ascertained in order to synthesise and profile Ghana’s business culture.
The theoretical section is mainly based on the findings of Geert Hofstede analysis and ex-perimentation which consists of the following concepts: power distance, individualism versus collectivism, uncertainty avoidance, masculinity versus femininity and Confucian dynamism.
The results show that power distance is relatively big and management is not easily accessible in the Ghanaian business culture. Ghanaians tend to be more collectivistic in nature and may not be too keen on the uncertainty element.
Furthermore, as Ghanaians are identified to be more assertive in nature, the business culture could be said to be a very masculine one and was also shown to be a long term oriented culture as far as the Hofstede’s fifth element of culture is concerned.
The theoretical section is mainly based on the findings of Geert Hofstede analysis and ex-perimentation which consists of the following concepts: power distance, individualism versus collectivism, uncertainty avoidance, masculinity versus femininity and Confucian dynamism.
The results show that power distance is relatively big and management is not easily accessible in the Ghanaian business culture. Ghanaians tend to be more collectivistic in nature and may not be too keen on the uncertainty element.
Furthermore, as Ghanaians are identified to be more assertive in nature, the business culture could be said to be a very masculine one and was also shown to be a long term oriented culture as far as the Hofstede’s fifth element of culture is concerned.