Designing a concept model for developing a scalable catering business program for the refugee employment organization
Koski, Joonas (2018)
Laurea-ammattikorkeakoulu
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018112518119
https://urn.fi/URN:NBN:fi:amk-2018112518119
Tiivistelmä
The purpose of this thesis is to understand the needs of asylum seekers, refugees and immigrants when they attend the case organization’s catering business program, and exploit these insights to design a scalable and sustainable catering concept model. A catering business refers to cooking, preparing and serving food for events. The intention of this model is to help scale the program to accommodate multiple teams at different maturity levels as entrepreneurs.
The case organization consists of parties that want to support refugee and immigrant employment. The program provides opportunities, counselling and help to teams, which aim to start their own businesses.
Qualitative research methods, including in-depth interviews and workshops were used with refugees, immigrants and the case organization’s employees to gather insights about people’s needs and jobs to be done. The insights are presented through customer profiles and a customer journey. Value proposition canvas tools were also used to generate and evaluate service ideas. The final model is based on co-creation between multiple actors including, but not limited to, catering customers, socially responsible businesses, the public sector, non-governmental organizations and business program teams consisting of refugees and immigrants.
Everything in the designed model aims at helping teams to engage in the “learning by doing” teaching method, which is also one of the guiding design principles utilizing empowerment and creating connections between people from different cultures.
The case organization consists of parties that want to support refugee and immigrant employment. The program provides opportunities, counselling and help to teams, which aim to start their own businesses.
Qualitative research methods, including in-depth interviews and workshops were used with refugees, immigrants and the case organization’s employees to gather insights about people’s needs and jobs to be done. The insights are presented through customer profiles and a customer journey. Value proposition canvas tools were also used to generate and evaluate service ideas. The final model is based on co-creation between multiple actors including, but not limited to, catering customers, socially responsible businesses, the public sector, non-governmental organizations and business program teams consisting of refugees and immigrants.
Everything in the designed model aims at helping teams to engage in the “learning by doing” teaching method, which is also one of the guiding design principles utilizing empowerment and creating connections between people from different cultures.