Overall insight into the streetwear fashion business in the past decade
Shukurova, Natalia (2018)
Saimaan ammattikorkeakoulu
2018
Creative Commons Attribution-NonCommercial 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018112919100
https://urn.fi/URN:NBN:fi:amk-2018112919100
Tiivistelmä
The purpose of the thesis was to identify key aspects for establishing a successful fashion brand.
The theoretical part concentrates on studying the general concept of fashion, consumer behavior and marketing methods. The first step of the empirical part of the study focuses on the analysis of fashion brands as examples of successful fashion brands. Which, it was followed by a survey implementation. A questionnaire was answered by 93 respondents and enough data to analyze was gathered. Enough empirical data was collected.
As a result of this thesis, a set of suggestions and conclusions concerning aspects which needed to be highlighted in process of establishing fashion brand was created. It is supposed that having implemented outlined recommendations an imaginary creator of a fashion brand will eventually build a successful fashion brand.
The theoretical part concentrates on studying the general concept of fashion, consumer behavior and marketing methods. The first step of the empirical part of the study focuses on the analysis of fashion brands as examples of successful fashion brands. Which, it was followed by a survey implementation. A questionnaire was answered by 93 respondents and enough data to analyze was gathered. Enough empirical data was collected.
As a result of this thesis, a set of suggestions and conclusions concerning aspects which needed to be highlighted in process of establishing fashion brand was created. It is supposed that having implemented outlined recommendations an imaginary creator of a fashion brand will eventually build a successful fashion brand.