Business Planning in Practice : Atlas a Digital Business Card - Business Plan
Hansen, Nico (2018)
Laurea-ammattikorkeakoulu
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018120420037
https://urn.fi/URN:NBN:fi:amk-2018120420037
Tiivistelmä
The purpose of this thesis project was to develop a business plan for a digital business card, named Atlas. In order to accomplish this, it was necessary to understand the different processes involved in business planning from theoretical and methodological perspectives. It also became evident that there was a need to understand the investment process; hence, an investor deck was developed during the thesis process.
A mixed methods approach was used to carry out the thesis project. The two main methods used were an interview and survey, each main method containing a subset of methodology and theory to help explain their processes and analytical results. These methods and the results generated are described in detail in the report. The interview data were analysed using qualitative content analysis and the survey data were analysed using the chi-square test.
Interviews were conducted with ten interviewees, five professionals involved in networking activities, and five students who were interested in networking and had studies which would have a high chance of leading to situations involving networking and business cards. The survey had a total of 22 respondents and the demographic was working professionals. The purpose of the methods was to gauge people’s interest in a digital business card, and their potential willingness to move away from a traditional paper based business card.
The results of the interviews and surveys proved that there was an interest in digital business cards, and the research into business plans helped prove the necessity of the plan created and amended during this thesis process. The research questions were answered using the data gathered, the interviews, the survey, the business plan and the investor deck for this thesis. The business plan can be viewed in full in Appendix 1.
A mixed methods approach was used to carry out the thesis project. The two main methods used were an interview and survey, each main method containing a subset of methodology and theory to help explain their processes and analytical results. These methods and the results generated are described in detail in the report. The interview data were analysed using qualitative content analysis and the survey data were analysed using the chi-square test.
Interviews were conducted with ten interviewees, five professionals involved in networking activities, and five students who were interested in networking and had studies which would have a high chance of leading to situations involving networking and business cards. The survey had a total of 22 respondents and the demographic was working professionals. The purpose of the methods was to gauge people’s interest in a digital business card, and their potential willingness to move away from a traditional paper based business card.
The results of the interviews and surveys proved that there was an interest in digital business cards, and the research into business plans helped prove the necessity of the plan created and amended during this thesis process. The research questions were answered using the data gathered, the interviews, the survey, the business plan and the investor deck for this thesis. The business plan can be viewed in full in Appendix 1.