Impact of Digital Marketing Tools on Company’s Activities - Case: Animafest Experience

Abstract

The main objective was to explore the major problems of the company and to find solutions for them. By studying the topic more deeply, the author will give recommendations based on the empirical research, theoretical framework and the author’s own experience in Animafest Company during the practical train-ing period. Therefore, the recommendations can be implemented in the compa-ny for improving the quality of their work.

The thesis contains a theoretical part which gives a deeper view of digital mar-keting tools and an integrated marketing communication approach for providing the base of knowledge for further understanding.

The empirical part was conducted as qualitative research with a questionnaire as a basis for the interview which the author created by herself.

Based on the theoretical and empirical parts, the author gave recommendations for further development of digital marketing at Animafest Experience company.