Feasibility Study : Case: Sup Online Rental Service
Kurepin, Mikhail (2018)
Kurepin, Mikhail
Kajaanin ammattikorkeakoulu
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018121421624
https://urn.fi/URN:NBN:fi:amk-2018121421624
Tiivistelmä
The main idea of the bachelor’s thesis was to conduct a feasibility research for a start-up enterprise «SUP Online Rental Service». Chosen business activity will be stablished in South of Finland in the town near the Helsinki – Söderkulla, by the author of this thesis who plans to establish himself as an entrepreneur.
The proposed start-up enterprise aims to provide a SUP (Stand Up Paddle Boarding) rental service for residents and tourists in Sipoo municipality. Only a handful of recreational activities are available in Sipoo. Especially, Söderkulla town area is attracting for chosen leisure service due to rich amount of beautiful lakes and an exit to Gulf of Finland. Therefore, the situation considered to be a great opportunity by author, and greatly benefits the development of tourism sector in Sipoo area.
Primary data was collected through online market survey and covered total number of 108 complete responses from residents of Sipoo. Survey’s data was served as a main source of information for the success of the study as the secondary data on chosen service almost not existing in Finland due to the fact it is particularly new leisure service.
To provide a realistic and valuable feasibility study, the author investigates the viability of the business idea, and analyzed its industry, market, customers and competitors, as well as external and internal business environment factors and financials. All these data will determine whether the author’s business idea has an opportunity to evolve into a start-up enterprise, or not.
The conclusion of feasibility study allows the reader to consider the possibility of success or failure of the proposed start-up enterprise. The feasibility study also will be an assisting tool for creating a business plan in future.
The proposed start-up enterprise aims to provide a SUP (Stand Up Paddle Boarding) rental service for residents and tourists in Sipoo municipality. Only a handful of recreational activities are available in Sipoo. Especially, Söderkulla town area is attracting for chosen leisure service due to rich amount of beautiful lakes and an exit to Gulf of Finland. Therefore, the situation considered to be a great opportunity by author, and greatly benefits the development of tourism sector in Sipoo area.
Primary data was collected through online market survey and covered total number of 108 complete responses from residents of Sipoo. Survey’s data was served as a main source of information for the success of the study as the secondary data on chosen service almost not existing in Finland due to the fact it is particularly new leisure service.
To provide a realistic and valuable feasibility study, the author investigates the viability of the business idea, and analyzed its industry, market, customers and competitors, as well as external and internal business environment factors and financials. All these data will determine whether the author’s business idea has an opportunity to evolve into a start-up enterprise, or not.
The conclusion of feasibility study allows the reader to consider the possibility of success or failure of the proposed start-up enterprise. The feasibility study also will be an assisting tool for creating a business plan in future.