Market expansion:case Aventouro
Grigoreva, Tatiana (2018)
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2018
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2018121822290
http://urn.fi/URN:NBN:fi:amk-2018121822290
Tiivistelmä
The tourism industry’s development is affected by many factors. One of those factors is the trends, entering the industry. At the moment, the industry is dealing with some tendencies which affect the general performance of the businesses involved into the tourism sphere. One of the current trends is the shift of the customer’s preferences from traditional leisure tourism to sustainable ecotourism. Hiking is one of the most attractive activities in the segment, and many companies offer the walking tours for the tourists.
The research aims to analyze the hiking activities market. The major objects of the survey are the market trends in the industry in general, and in the Czech Republic and Slovakia specifically. In addition, the potential of business expansion was examined with the analysis of the potential competitors and a general overview of the demand rate in the potential markets (Denmark, Germany, Austria and Great Britain).
The study is comprised of four parts with the comprehensive description of every analysis handled. The sources of information combine the qualitative and the quantitative research methods
The research aims to analyze the hiking activities market. The major objects of the survey are the market trends in the industry in general, and in the Czech Republic and Slovakia specifically. In addition, the potential of business expansion was examined with the analysis of the potential competitors and a general overview of the demand rate in the potential markets (Denmark, Germany, Austria and Great Britain).
The study is comprised of four parts with the comprehensive description of every analysis handled. The sources of information combine the qualitative and the quantitative research methods