Design and development of a responsive website to enhance business potential – A case project for Penelope Art

Abstract

With the constantly increasing use of internet all over the world, companies tend to expand their businesses to the web space. The main reason behind this is the fact that the internet can become their most powerful marketing tool, bringing a great and constantly increasing number of potential customers and revenues. Because of internet availability, customers can find products and services or get consultation over the web after a simple search on Google and a few clicks.

Penelope Art was launched in 2015 by Petya Ivanova, an expert in the fashion and beauty sphere. She has participated in many competitions both in Bulgaria and abroad and earned lots of prizes. Penelope Art is a company which has not been present on the web by now. However, it is one of the fastest growing businesses in the nail art industry located the city of Burgas, Bulgaria. The company offers high-quality manicure procedures, aiming to provide their clients with a great experience which leaves a mark in their customers’ life for a long period of time.

This dissertation concentrates on the development process of a web platform for Penelope Art, based on the company’s business strategy and their services, owner’s needs, and wishes of their customers. This project considers the web design and development industry’s mostly used practices performed by professionals in the workflow of many projects in this sphere. This work also focuses on the systems development life cycle and Waterfall as the main method used in this development work. Several qualitative data gathering methods were implemented.

This project was completed within the set timeframe. It resulted in a quality platform which meets all the defined requirements as well as trending web development standards. The development work of the platform is shown in detail, resulting in a project that has an incremental effect on the knowledge base.