Developing Confectionary Store’s Digital Marketing Case company: ”Du Nord”

Abstract

Marketing is changing rapidly and constantly, going along with technological devel-opment. Marketers should therefore follow those changes and keep learning how new technologies work. Digital marketing has become an essential tool of the promotion. Pre-time audience of news paper adds are failing, while people spend many hours on the web. Case company, Du Nord, provides both service and goods. The aim of the thesis is to suggest to the confectionary store some improvements in their digital marketing strat-egy for reaching more customers and building long-term relationships with already existing segment of clients. Information that is gathered in theoretical part related to the digital marketing with an emphasis on social media marketing. The empirical part of the research is based on interviews of the clients of the store. The data has been analyzed and the develop-ment plan is shown with reliance on both theoretical and empirical parts of the thesis. The findings illustrate actions for the development of digital marketing, researching carefully different social media platforms where customers of the store spend time.