DEALERS’ SATISFACTION SURVEY ANALYSIS. CASE COMPANY X.
Vasiukova, Elizaveta (2018)
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2018
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-201901081123
http://urn.fi/URN:NBN:fi:amk-201901081123
Tiivistelmä
The topic of the thesis research is dealer’s satisfaction survey analysis. The main goal of the research is to find flaws in the Company’s X performance and identify factors causing dealers’ dissatisfaction.
Using dealership distribution system, Company X benefits greatly from dealer’s market’s knowledge. Dealers are the representatives of the local communities and they have very beneficial knowledge of the customers in foreign countries and their needs. Author has analysed annual survey results and has provided Company X with a summary of issues that cause negative feedback. In order to provide a better understanding of key aspects of the thesis topic, theoretical part of the thesis was created. In this part a reader can find definition for the following terms: business market, consumer market, survey method of data collection and market structure.
The conclusion of the research provides proposals on how Company X can improve its performance and pursue long-term relationships with the dealers. The main part of the thesis cannot be published due to the Non-Disclosing Agreement terms.
Using dealership distribution system, Company X benefits greatly from dealer’s market’s knowledge. Dealers are the representatives of the local communities and they have very beneficial knowledge of the customers in foreign countries and their needs. Author has analysed annual survey results and has provided Company X with a summary of issues that cause negative feedback. In order to provide a better understanding of key aspects of the thesis topic, theoretical part of the thesis was created. In this part a reader can find definition for the following terms: business market, consumer market, survey method of data collection and market structure.
The conclusion of the research provides proposals on how Company X can improve its performance and pursue long-term relationships with the dealers. The main part of the thesis cannot be published due to the Non-Disclosing Agreement terms.