Platform Plan for Sharing Economy and Last-mile Delivery in Finland : Case Study Company X
Wang, Shuzhen (2019)
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Online sharing platforms are taking off globally. The sharing of information and resources through the network is gradually changing people's consumption patterns and habits. The market strategy of the traditional industry also begins to shift to the online market gradually. As the main carrier of the concept of sharing economy, the online platform of sharing economy is invading people's life and consumption behavior, which also nourishes more opportunities and market space. The main purpose of this article is to find out the impact of sharing economy services and platforms on last-mile delivery. In addition, based on the results of the study, the final goal is to create a plan for a sharing economy platform on last-mile delivery service. Qualitative and quantitative methods are used in the report. The research data is collected through primary data and secondary data. Primary data relies on an interview with a case company and two surveys. Authors’ own experiences in Information Technology is also used as internal sources for the plan. The secondary data is based on previous materials, for instance, published books, journals, and online text. In addition, a SWOT analysis is conducted to carry out the evaluation results of the plan. It is concluded that the opinions and aspects of the new platform should consider the fairness of both customers and merchants when designing the platform service. In addition, it is found that the biggest challenge of sharing is the integration of cross-industry operation mode. Enterprises should not only focus on the market share of online-order delivery but also need to realize the diversity of consumption mode to create a greater value of products and services.