Constructing a business plan for a wedding application based on Business Model Canvas
Vu, Khanh Van (2019)
Vu, Khanh Van
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201904235778
https://urn.fi/URN:NBN:fi:amk-201904235778
Tiivistelmä
The primary objective of this thesis is to construct a business plan for publishing a wedding planning application based on a business model canvas on behalf of the author. The thesis also includes a market research and results analysis, hence providing statistics on the potential market, target customers and what features should be emphasized on the application.
To conduct the consumer market research, the author used qualitative method in the form of interviews of target customers as well as analysed secondary data from previous studies. The primary purpose of the research was to figure out whether there was a market for the application and what the expectations for it might be. In accordance with the outcome of the analysis it can be drawn to a close that there is a high demand for the application and the expectations are within reach.
The thesis presents knowledge background on general considerations included when making a plan. It emphasizes on theories of a business model canvas, a business plan and the difference between them. Theories of market research and research methodology are also included.
The outcome of the thesis was the business plan proposal for the business idea with a detailed marketing plan on behalf of the author. The business plan was designed based on the business model canvas as well as the results gained from market analysis. It includes an executive summary, product description and business model canvas. A SWOT analysis and marketing plan is also included and are designed based on the business’s anticipated situation.
To conduct the consumer market research, the author used qualitative method in the form of interviews of target customers as well as analysed secondary data from previous studies. The primary purpose of the research was to figure out whether there was a market for the application and what the expectations for it might be. In accordance with the outcome of the analysis it can be drawn to a close that there is a high demand for the application and the expectations are within reach.
The thesis presents knowledge background on general considerations included when making a plan. It emphasizes on theories of a business model canvas, a business plan and the difference between them. Theories of market research and research methodology are also included.
The outcome of the thesis was the business plan proposal for the business idea with a detailed marketing plan on behalf of the author. The business plan was designed based on the business model canvas as well as the results gained from market analysis. It includes an executive summary, product description and business model canvas. A SWOT analysis and marketing plan is also included and are designed based on the business’s anticipated situation.