THE GROWING POPULARITY OF CHINESE SMARTPHONES IN THE NEPALESE MARKET
Thapa, Milan (2019)
2019
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-201905098936
http://urn.fi/URN:NBN:fi:amk-201905098936
Tiivistelmä
Smartphones are one of the most popular electronic devices, and the use of smartphones is increasing all over the world. Nepal is not an exception. The availability of the different brands of smartphones has been prominent in the country. Nowadays, people have a variety of options to choose from regarding smartphones. The competitive strategies of smartphone companies are becoming beneficial for Nepalese consumers.
The main aim of the thesis is to find out the smartphone purchasing behavior in Nepal and the factors that affect the consumer buying decision process in the case of a smartphone. A literature review is presented in the theoretical section of the thesis. This review comprises the influential factors of the consumer decision-making process, types of consumption values, word-of-mouth marketing, and brand perception and price. A quantitative research method is used in the form of a survey to dig out the influential factors regarding the popularity of Chinese smartphones.
It is known from this paper that the market share of the bigger brand smartphones has been declining noticeably and that Chinese brand smartphones are successfully notching a bigger chunk of the Nepalese smartphone market shares.
The main aim of the thesis is to find out the smartphone purchasing behavior in Nepal and the factors that affect the consumer buying decision process in the case of a smartphone. A literature review is presented in the theoretical section of the thesis. This review comprises the influential factors of the consumer decision-making process, types of consumption values, word-of-mouth marketing, and brand perception and price. A quantitative research method is used in the form of a survey to dig out the influential factors regarding the popularity of Chinese smartphones.
It is known from this paper that the market share of the bigger brand smartphones has been declining noticeably and that Chinese brand smartphones are successfully notching a bigger chunk of the Nepalese smartphone market shares.