Title: Vietnam kindergarten education industry research and Touhula’s possibility of expanding to & developing in Vietnam
Nguyen, Minh Hang (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201905149589
https://urn.fi/URN:NBN:fi:amk-201905149589
Tiivistelmä
The project’s aim is to investigate the kindergarten industry in the Vietnamese market to discover the possibility of Touhula expanding to and developing in this market. The research will support the company in understanding the kindergarten industry in Vietnam and see whether the company differentiates itself from currently available resources on the market.
The research implementation was conducted in a combination of both primary and secondary research. Primary data was attained from quantitative research by sending out a questionnaire to target buyers (parents and future parents of children at the nursery and kindergarten ages) in Vietnam, and to be more precise, mainly in Hanoi and Haiphong. Meanwhile, secondary data was selected from related studies online.
The report has answered the question proposed at the beginning of the project, which is “Is Vietnam a potential market for Touhula to expand to and develop in?”. With the results, Touhula will gain a clearer view of the preschool education industry in the Vietnamese market in order to make a decision on whether this market matches the company’s expectations. Information regarding the market opportunities and challenges are shown with the suggestion that building a marketing plan is the first essential step to enter the market. In the final parts, the author also gives recommendations on penetration strategies and the matters that Touhula should take into consideration when entering the market.
The research implementation was conducted in a combination of both primary and secondary research. Primary data was attained from quantitative research by sending out a questionnaire to target buyers (parents and future parents of children at the nursery and kindergarten ages) in Vietnam, and to be more precise, mainly in Hanoi and Haiphong. Meanwhile, secondary data was selected from related studies online.
The report has answered the question proposed at the beginning of the project, which is “Is Vietnam a potential market for Touhula to expand to and develop in?”. With the results, Touhula will gain a clearer view of the preschool education industry in the Vietnamese market in order to make a decision on whether this market matches the company’s expectations. Information regarding the market opportunities and challenges are shown with the suggestion that building a marketing plan is the first essential step to enter the market. In the final parts, the author also gives recommendations on penetration strategies and the matters that Touhula should take into consideration when entering the market.