From System to Service : Implementing Solution X to Finnish Market
Orpana, Olli-Matti (2019)
Orpana, Olli-Matti
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019052010725
https://urn.fi/URN:NBN:fi:amk-2019052010725
Tiivistelmä
Bringing products to a new market is often challenging due to different local characteristics and alternating business environments. Still in order to grow and increase their international footprint companies need to find new ways to expand across borders. Quality products are always in demand but to be successful with internationalization it is mandatory to understand the meaning of customer value in a local context.
The study focused on how to implement a new type of product, Solution X, to Finnish market. The product is developed to support companies with high invoicing volumes to manage their debt collection activities better both locally and internationally.
By nature Solution X is an information technology platform but instead of digging into technical details and capabilities the approach of the solution was based on realizing the value it can create to clients and building a business model around that – transforming a system into a service.
The starting point was to investigate the product and its features thoroughly. After that the goal was to analyze the market and clients to identify how the product can create value and support the business of the targeted industries in a commercially sustainable manner. Finally, the key findings and suggestions were recapitulated to prepare for a market entry.
The study utilized the design research method, which was suitable for this internal development project. The theoretical framework was constructed around product strategy and customer value. In the process strategic tools such as Business Model Canvas and Value Proposition Canvas were used.
The study focused on how to implement a new type of product, Solution X, to Finnish market. The product is developed to support companies with high invoicing volumes to manage their debt collection activities better both locally and internationally.
By nature Solution X is an information technology platform but instead of digging into technical details and capabilities the approach of the solution was based on realizing the value it can create to clients and building a business model around that – transforming a system into a service.
The starting point was to investigate the product and its features thoroughly. After that the goal was to analyze the market and clients to identify how the product can create value and support the business of the targeted industries in a commercially sustainable manner. Finally, the key findings and suggestions were recapitulated to prepare for a market entry.
The study utilized the design research method, which was suitable for this internal development project. The theoretical framework was constructed around product strategy and customer value. In the process strategic tools such as Business Model Canvas and Value Proposition Canvas were used.